What is the primary purpose of typography in display design?

Typography plays a crucial role in display design primarily because it directly influences how users perceive and interact with the content. The choice of font style, size, spacing, and arrangement can significantly affect readability—making text easier or harder to understand. Furthermore, typography sets the tone of the content, whether it's formal, playful, modern, or traditional, thereby enhancing the overall user experience. An effective typographic design can foster user engagement by drawing attention to key messages and guiding users through the content seamlessly. By striking the right balance between aesthetics and functionality, typography ensures that the message is communicated effectively and retains the user's interest throughout their interaction with the interface.