What is the primary benefit of iterative design in display development?

Iterative design is a user-centered approach that emphasizes continuous improvement throughout the development process by incorporating feedback at various stages. The primary benefit of this method is that it allows designers and developers to refine and enhance the display based on real user experiences and preferences. By regularly testing prototypes and gathering user feedback, teams can identify issues, understand user needs better, and make informed adjustments to improve usability and overall user satisfaction.

This process contrasts sharply with a traditional design approach, where a more rigid, linear methodology might overlook important user insights until the final product is released. In iterative design, because each iteration involves user evaluation, the final product becomes more aligned with what users actually want and need, resulting in a more effective display.

While reducing time to market, maximizing features, and achieving a flawless product are desirable outcomes, they are not the central focus of iterative design. Instead, the emphasis is on creating a product that evolves through user involvement, leading to high-quality outcomes that reflect user-oriented design principles.