What is a potential drawback of the iterative design process?

The iterative design process involves repeated cycles of prototyping, testing, and refining a product based on user feedback. One of the potential drawbacks of this approach is that it can lead to an indefinite cycle of revisions. This occurs because each iteration invites new insights and improvements, but without a clear end goal or timeline, designers may find themselves continuously making adjustments and refinements. As a result, the project could potentially be prolonged indefinitely, delaying final delivery and complicating project management.

This continual revisiting of previous steps can create a scenario where it becomes challenging to determine when the design is "finished," potentially leading to frustration among team members and stakeholders who expect tangible results within a certain timeframe.